Web traffic problems- Why is there a significant drop in traffic?
How do you feel when there is a sudden drop in website traffic? You might have blamed your tracking tool and your marketing team. Measuring your web traffic is tricky, as several tools and platforms exist to accomplish the task. Moreover, you can find several metrics to analyze your web traffic. Although you have implemented your Google Tag Manager and Google Analytics, you should focus on some major aspects to know the reason behind the decline. Let us now talk more about web traffic problems.
Faulty traffic shows a report of low web traffic
There are some major reasons for which you can find tracking problems.
- You have not implemented the GDPR-compliant banner properly. It can result in the loss of user data.
- Website migration and updates can lead to an accidental issue with the tracking code for your website.
- Scenarios related to multiple domains and sub-domains will cause cross-domain tracking problems. It can also result in some challenges.
How do you identify web traffic problems?- Tracking issue
- Compared to other marketing channels, your website is losing traffic consistently (not simply a particular channel)
- You can find conflicting and confusing data. The Facebook Ad platform and Google Search Console inform you that you have increased traffic. But, your analytics tool has reported a decline in traffic for those channels.
- Your tools track web traffic differently; thus, you can notice gaps in the report.
Is your traffic issue a tracking issue? Consider yourself lucky! The sooner you can diagnose and fix it, the better. Then you can go back to investing in your business.
Low traffic because of SEO factors- What should you analyze?
In some cases, SEO factors can result in a decline in traffic. So, you have to review those factors to avoid losing traffic in the future.
Keyword ranking
You should check rankings for keywords used for your website. These keywords have to be tracked properly to manage your website traffic.
For instance, you may have started a content marketing campaign and posted blogs to drive traffic. So, problems in your content may be one of the factors contributing to the loss of traffic.
Website quality problems
Google is trying to make its algorithm more advanced. Thus, there is a chance of high bounce rates, low time on website visits, and bad user experience are some common indicators of website quality problems. The best website has the ability to provide the ultimate value to its users.
Technical SEO problems
Your technical SEO team can find potential issues like crawling and indexing problems. Other technical complications include deindexed pages. JS accessibility, canonical problems, and crawler traps.
SERP results
Search engines like Google try out different offerings. They like to provide users with useful sections like People Also Ask and Featured Snippets. Moreover, introducing new types of advertisements can affect your website’s organic search visibility. So, you must look for other ways to find a higher rank for your site.
Your strong competitors
You can find direct and indirect influences of your competitors. It can result in the loss of web traffic. For instance, your direct competitors may have invested in link-building and content marketing campaigns. But you have not done it yet. So, you will lag behind in the competition and lose traffic.
Algorithmic updates
The most reputed brands in some industries are not 100% safe from the loss of web traffic. Google’s regular algorithm updates and consistent effort for refinement will cause a problem. Let us talk about Google Core Updates that have affected SEO news. Some tools let you identify it by overlaying updates on web traffic with the algorithm updates.
Penalty
There is no problem when you have secretly violated Google’s Quality Guidelines. But, it is hard to avoid penalties due to violations. You can check for the reasons for the penalty and restore your website.
SEO traffic declines due to internal website issues
Plugins
You may have built your website on Shopify, WordPress, and any other similar platforms. You have used plugs and apps for higher functionality on your website. However, broken plugins can result in website issues. You have to wait until your plugin developer has solved the problem. You can also look for an alternative tool to manage this issue.
There are also some overlapping factors which can affect your site’s quality score. It can result in the loss of website traffic. Technical SEO problems can push your website traffic down. You may also find larger issues in the future. So, repair the broken plugins and restore your website ranking.
Crawling errors
Screaming Frog and Google Search Console are some popular tools for identifying crawl errors. They not only detect HTTPS status errors and 404 errors but also find indexation issues.
Mobile-friendliness of your website
It is always essential to ensure that your website is accessible to visitors on different devices. This approach lets you sustain and grow SEO traffic from mobile platforms. There is also a chance of a high conversion rate. Google has created a mobile-first indexing strategy; thus, any problem in your website’s mobile version will affect ranking and traffic level.
Accidental content edits
Have you recently edited a web copy? It can result in a drop in your web traffic. Removal of links to particular pages also affects the rank. So, internal linking and content edits may cause significant traffic swings.
Conclusion
Every website is different, and your platform may have unique web traffic problems. So, it is better to analyze your website and SEO campaign from a different perspective. But how will you regain the lost traffic? This traffic might have visited your website and browsed your pages. However, they have left the platform without a deal. In this case, you can use remarketing solutions of Movology.com. You can capture lost leads and automate your marketing campaign.