Upgrade Lead Generation Campaign- Get The Most Effective Tips
Have you already started your B2B lead generation campaign? But, your B2B industry is highly competitive, and every business is trying to capture leads with its sales pitch. So, who will hear your sales pitch and get convinced to buy your products and services? It’s the right time to upgrade lead generation campaign. A value-driven strategy will provide you with the best results.
Upgrade lead generation strategy- Rethink your campaign
You may have found your lead generation campaign not working effectively. You can refine your strategy and get the desired outcome in this case.
Identify your target audience
The major step for lead generation is to define your customer persona. It is vital for outbound marketing and sales prospecting by your marketers. So, who is your perfect customer? You can find the answer to this question based on the region of operation, company size, and industry.
You may also use advanced lead generator tools to identify traits like sales volume, online engagement, web traffic, yearly revenue, and tech stack.
Know about the needs of your potential B2B customers
Before launching your campaign, you should find the needs of your customer persona. What are the biggest challenges for your potential customers? What prevents them from reaching their business goals? How do they like to win the competition? There are some ways to know their needs-
- Interview customer service providers
- Speak with consultants
- Do meticulous research into target industries
- Talk to your loyal customers
Some innovative digital tools enable you to track several websites. It is easy to learn about potential opportunities and challenges in the chosen industrial sector.
Develop simplified content and push it to the market
Your team needs to create outcome-based content by focusing on the problems of potential customers. The first step is to build a content infrastructure on the internal landing pages. Then, the content needs to be made available on digital and social channels through marketers.
For instance, you may build a cross-functional team to deal with sales collateral for different industries.
Awareness is another important factor for content marketing. Your salespersons should be able to access the content easily to drive it to the market. They can leverage a number of platforms for content distribution. With sales productivity tools, they can track information and campaign performance.
Your marketing team needs to share quality content to different channels. You will find high-value leads coming from webinars, case studies, and other types of content. You can then communicate it to increase high-impact asset production.
Give importance to SEO
Content marketing should always be a part of lead generation, and without SEO, you cannot reach relevant leads.
Your potential customers need some type of information. For instance, they can make a search query- How will I increase my business productivity? The reader will hit your productivity-related post, read the content, and start the journey to access the site.
Your SEO content should focus on different queries, and thus, it provides you with the most effective way to draw traffic.
But, SEO involves a long-term strategy, and search engines will take content to verify your B2B content. The competition for high-volume keywords is too stiff. Still, you will be able to attract relevant traffic with well-written content and convert more leads.
Focus on gated content
To upgrade the lead generation strategy, you have to publish gated content. It is highly important as interested content readers have to submit their contact details for accessibility. Whitepapers, industry reports, and eBooks are some types of content through which you can collect the contact information of readers.
You may also integrate a lead form into standard content. In fact, your gated content must-
- Be created based on your goals
- Focus on a particular topic
- Thematically get connected to your page
- Provide insightful data
- Give tips to readers
- Be accurate and authoritative.
CTAs enable your organization to restore readers’ engagement when they go through the content. However, do not simply place CTAs at any part of your site or throughout the blog content. It will not let you get the best result from this approach.
So, how do you ensure the best results from your CTA?
- A/B Testing to check the performance of your CTA size, colors, and position on the page
- The CTA should be short- Not more than 4 words
- Use a verb to convince the readers to take a step
- Choose buttons that work effectively
- Place the buttons strategically
- Your landing page design needs to match your CTA to prevent a high bounce rate
Start a PPC campaign
Another effective way to generate your B2B leads is a PPC campaign. You need to pay for ad space based on how many clicks you obtain. The most popular type of PPC advertising is Google Ad. Pick the right keywords used by your ideal customers. It is similar to the way of creating an SEO strategy. Create your budget for PPC and run the campaign to obtain leads. A strategically designed landing page would enable your leads to stick to your site. Convince these landing page visitors to submit contact details.
Never overlook a targeted remarketing program
Retargeting is a way to direct advertisements toward those who have been engaged previously with your content. Although they have browsed through your site, they have not been converted into customers. Several leads do not undergo conversion on their first visit. In most cases, a lead moves through more than 10 touch points before becoming your customer.
You need to put a little more effort into nurturing your potential customers. Personalization is the best technique while retargeting your leads. You can promote content, which is highly relevant to the past browsing history of the leads. This content will remind them of the value you provide them with your products and services.
So, it is a brief guide on how to upgrade lead generation campaign. You can look for more tips for running the campaign for your B2B business.