Data capture forms- Everything that you must know for your marketing campaign
Do you like to turn online visitors into leads? Then, you need to collect data about them. Integrate data capture forms into your website. It is the best strategy to collect data to run your digital marketing campaign. For those who are not familiar with the web form for data capture, this blog will be highly useful.
You may have assumed that it is easy to design and integrate a digital form for data collection. You think of adding a number of fields and CTA. Also, you guess that this effort will work for you. However, the reality is that the form has a small space, and you have to make the best use of it. It will make a difference between wasted online traffic and sales. We have provided you with a guide on everything about data capture forms.
Data collection forms of different types
- Enquiry forms: The contact forms have to be integrated into your website. You can collect details on the needs and issues of your customers.
- Lead capture forms– these forms are also known as lead magnets. You can attract leads for email newsletters and signups.
- Application forms: You can use an online form to ask a few basic questions to your website visitors.
- Research forms: The data collection forms are important for surveys and research.
Data capture form- What are the benefits of using it?
You should have a clear concept of this form before using it. There are some reasons for using the form-
Generate new sales leads- Lead nurturing is one of the common activities to win more customers. You may automate this process and earn more leads. It will result in increased conversion rates.
Start communicating with your website visitors
Every time your potential customers visit your site, you can find sales opportunities. Web forms for data capture enable you to initiate interaction with customers.
Ensure quality data
Old data is not useful for your business. Capture forms can be the best tool to gather the latest data about your target website audience. The forms will persuade your visitors to submit basic information. By using this data, you can easily achieve your goals.
Make your communications more targeted and relevant
Using the web form, you can gather email IDs and other details. It lets you target the right person. Thus, you can develop content highly valuable for them.
Get consent according to GDPR guidelines
According to GDPR rules and regulations, you should have permission before storing, collecting, and using your personal data.
Ensure higher efficiency
You have already collected data using the capture forms. Now, you can implement automated technologies that make your campaign more effective. Movology.com also has marketing products designed with the latest automated technology.
Data capture web forms can provide you with several other benefits. Most importantly, digital forms are cheap, and you can easily integrate them into your website. You do not need to use paper kits and stamps to mail your potential customers. Moreover, you can avoid investing resources and time in implementing the forms. The best fact is that you can download the form data, and advanced data lets you sort the data automatically.
Data capture form- What are the major components?
While using the digital form, you have to focus on some important aspects.
Proper positioning
Ensure that you have placed the web form rightly on the webpage. The form should be easily accessible to your visitors. It needs to be visible to them without scrolling the page.
There are some common places for positioning the form-
- It can remain adjacent to the relevant image on the webpage.
- The bottom of the page (auto-scrolling) is also a good place for this purpose.
- The form can appear as a pop-up, and your visitors can see it after a particular timeframe. Thus, visitors will get time to check your webpage and make a decision.
Length of the form
It is important to maintain the right length of your web form to capture data. Also, it can make a difference in the number of visitors getting converted to your site. It takes a limited time to fill out a shorter web form.
On the contrary, visitors will get annoyed when they need to fill out a longer form. However, you will get an opportunity to collect more data.
Fields included in the form
Based on the form’s length, you should decide on the fields to be added to it. Make sure that you have gathered the right details from visitors. There is no need to collect unnecessary information. Basic details like name, company name, and email ID are essential for almost every business.
Submission button
It is another significant component of a digital data capture form. By clicking on the Submit button, visitors can send their data to you. Researchers have found that it is better to make a variation of the CTA message shown on the button.
More tips for implementing forms
The form should have a compelling headline, which convinces visitors to fill out the fields. Ensure that the form is easily understandable, and you can do it by categorizing similar questions.
Moreover, make your respondents feel confident that their information will be safe. Some website visitors are not comfortable sharing personal details. In that case, you can ask for email addresses and not phone numbers. Do not share unnecessary information. Stick to the relevant ones while asking for information. You can also offer incentives to those who have filled out the form.
Conclusion
The comprehensive guide will give you a clear understanding of the data capture forms. You can now integrate the form into the right page of your website. There may be different intentions behind using the form. However, most commonly, marketers have a goal of capturing leads using the digital form.