Form Abandonment: How to Track and Recover Lost Leads

Designing a website without a form makes it incomplete. Moreover, it is essential to include a highly responsive form to promote their business. But what happens when a form is abandoned? Then we can track and recover the lost leads from such form abandonment with web-form abandonment solution companies like Movology. Further, it is an innovative and cost-effective move they provide an organization for initiating the generation of lost leads. But before we go through the details of How to track and recover lost leads, we must go through the reasons for form abandonment.

Recover Lost Leads with Web Form Abandonment Solution

Did you know that up to 70% of potential customers abandon web forms before submitting them?

At MOVology, we offer a form abandonment tracking system to help you stop losing potential sales and gain valuable leads.

    Why Web Form Abandonment Happens

    At MOVology, we delve into the common reasons behind why potential customers start filling out a form but don’t complete it. Understanding these reasons is crucial for businesses to address and minimize abandonment rates, thereby increasing conversion rates and maximizing lead recovery efforts.

    Lengthy Form

    Forms can get abandoned when they are shorter and easier to understand. If a form has too much jargon, people may not bother filling it out and abandon it.

    Not Mobile-Friendly

    People use their phones to browse the internet. If a form is hard to use on a phone, it can be annoying. And if someone has to wait to fill out a form on a laptop, they might give up.

    No Clarity

    When creating a Google Form, it’s important to ensure each field is clear for the user to fill out. If the fields are unclear, the user may get confused and decide to skip the form.

    Security Issues

    All websites can have security problems, even forms. People are noticing these issues and protecting themselves by avoiding websites and forms that seem unsafe.

    Start with Form Abandonment Tracking Now!

    Are your potential customers vanishing halfway through your web forms? You’re not alone. There are many reasons why a form gets abandoned. But it doesn’t have to be a lost opportunity.

    Track And Recover Abandoned Forms 

    Capture partially filled forms and convert them into qualified leads.

    Reduce Web Form Abandonment Rates 

    Identify why users leave forms unfinished and optimize your forms for better completion.

    Personalize Your Outreach 

    Send targeted follow-up emails or retargeting campaigns to re-engage lost leads.

    Web Form Abandonment for Re-Purpose Marketing Tactics

    Retargeting Emails

    Leverage insights from abandoned forms to craft personalized emails. Remind users about the unfinished form, offer incentives for completion, and address any potential concerns they might have had.

    Creative retargeting ad ideas help you build a better relationship with existing customers. It helps you increase your overall sales.
    MOVOLOGY|Form Abandonment: How to Track and Recover Lost Leads

    Postcard Retargeting

    For certain demographics, a physical postcard can stand out. Tailor the postcard retargeting based on the partially filled form data, highlighting the benefits of completing the form and providing a clear call to action.

    The next step is to create a web form with the assistance of Movology web-form abandonment solutions. They can help us to design a user-friendly web form by following the recommended guidelines:

    • Having only essential fields in the form.
    • Mobile-friendly interface.
    • Ensure secure web forms.

    Abandoned Cart Retargeting

    Our team follows similar principles for retargeting abandoned carts to web forms. We use website visitor data and abandoned form information to target users with relevant abandoned cart retargeting ads across different platforms, reminding them to revisit and complete the form.

    MOVOLOGY|Form Abandonment: How to Track and Recover Lost Leads

    Why Movology Web Form Abandonment Solutions?

    At MOVology, we identify why users need to finish forms and try to persuade them to return to help you capture and recover abandoned leads, turning them into conversions.

    Real-Time Tracking 

    Gain insights into user behavior and identify potential form abandonment tracking points.

    Patented Technology 

    Capture partial form data and personalize your outreach for higher engagement.

    Increased ROI 

    Convert more leads and boost your sales with our comprehensive solution.

    Step-By-Step Process To Track And Recover Lost Leads

    Improve Your Web Form

    We improvise your web form in order to increase leads.

    Create a New Web Form 

    We create mobile-friendly and secure web forms with the necessary fields only.

    Enable Recovery Setting

    We enable form abandonment recovery settings to track down lost leads.

    Track Web Form 

    We keep an eye on the web form to track submissions in real time to see where users are dropping off

    Try MOVology Web Form Abandonment & Recover Lost Leads

    Web form abandonment is a common issue, but don’t let valuable leads slip away. Get ready to stop wasting leads. 

    Frequently Asked Questions

    Yes, the web forms that are abandoned can be tracked and recovered, which in turn helps in recovering lost leads.

    Schedule a FREE Trial.

    Lengthy forms, non-mobile friendly interface, unclear fields in the forms, security issues, and more are some reasons for web-form abandonment.

    Including only essential fields, creating a mobile-friendly interface, and clarity of instructions to submit the form are some key elements that help design a good web form.

    Movology’s web-form abandonment solutions are the best company to handle form abandonment issues because they help to increase web-form conversion rates by capturing the details of abundant or incomplete forms.

    Check our patents here.

    Any business can recover leads after form abandonment by implementing a strategic follow-up process. This includes:

    • Sending personalized retargeting emails: Craft tailored messages that encourage users to return and complete their forms, possibly offering incentives.
    • Remarketing campaigns: Use the data gathered to target users with ads on social media or search engines, reminding them of their unfinished business.
    • Direct outreach: If contact information was collected, consider reaching out directly via phone or text message to offer assistance or incentives to complete the form.

    Contact us for more information.


    Overall, tracking and recovering the abandoned forms to track and recover the lost leads. Further, following the step-by-step process mentioned above, we can get a satisfying answer to the question, “How to track and recover lost leads.”