Peter Norton, Author at MOVOLOGY
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MOVOLOGYArticles posted by Peter Norton

The 6 Best Remarketing Email Subject Lines  

  Remarketing continues to appeal to marketers as a useful tool to help draw back potential leads. When a potential customer has established interest, you can use your outreach and content to make sure they end up as a conversion. But you only have seconds to convince...

5 E-commerce Lead Generation Strategies for 2018

For the third quarter of 2017, total retail e-commerce sales topped $115.3 billion – and that number continues to grow. To avoid paying massive lead acquisition costs that never get recouped, you’ll want to follow generation strategies that maintain your ROI but are proven to be...

Lost Leads? How do you Find Them?

Your lead generation costs will vary based on your industry, product, and market, but you’ll typically find costs average between $20 and $50 - per lead. Every time you lose a lead you're wasting the money invested in it, lowering your advertising ROI. Luckily, finding those...

Remarketing – Been there Done that

[caption id="attachment_158" align="alignleft" width="300"] Web Form Abandonment[/caption] In the past couple of years, remarketing has been touted as the optimal solution to targeting potential customers who have engaged with your digital assets in one way or another. Google AdWords has made it easy for campaigns of...