5 E-commerce Lead Generation Strategies for 2018
For the third quarter of 2017, total retail e-commerce sales topped $115.3 billion – and that number continues to grow.
To avoid paying massive lead acquisition costs that never get recouped, you’ll want to follow generation strategies that maintain your ROI but are proven to be effective. These five e-commerce lead generation ideas for 2018 will help you start the new year off right.
1. Find Shopping Cart Abandoners
How many times have you added items to an online cart only to get distracted and close the page? As an e-commerce operation, those cart abandoners are gold – they’re interested, but something is holding them back. By identifying these leads and the items they’re interested in, you can roll out the red carpet to bring them back.
2. Remarketing To Reduce Cart Abandonment
Once you’ve identified a shopping cart abandoner, it’s time to reel them in. However, your approach needs to be multi-channel to ensure you reach customers in such a way that they will act. Send follow-up emails, direct mail campaigns, or target advertising to give your leads multiple options to engage with your company.
3. Personalized Outreach
When you are reaching out to leads, it’s crucial to personalize your content as much as possible. Through your analytics, figure out where customers live, how old they are, and any other information you can use to craft content that speaks directly to them.
4. Company Transparency
In 2018, you’ll find more customers than ever are interested in your company itself. Specifically, they’ll be looking for diversity and social awareness, so be transparent about your staff, hiring practices, and corporate values.
5. Show Security
As always, customers will want to know that making a purchase will be secure. In 2018, more customers will be using voice-directed searching and shopping, and e-tailers will see even more sales from mobile devices. Make it clear up front that your company offers the security customers need to shop safely.
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