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Our Story.

Tom Ling and Peter Norton are no strangers to the marketing world. With over 40 years of combined experience they have spent their careers finding new and innovative ways to help marketers reach their audience.

In 2011 they came together to help solve a huge gap and opportunity in the lead generation and digital marketing industry.  After years of working through the US patenting process and developing a platform they have created a unique niche in the lead generation marketplace that provides real time data capture of abandoned and incomplete web forms. From their innovation they have created a tremendous opportunity for clients to turn more interested web visitors into leads, and more leads into conversions.

Together, with their passionate team, they strive to help marketers make the most of their digital spend by increasing the amount of leads and conversion being cultivated.


Tom Ling

CEO & Co-Founder

Some people see a problem as an obstacle. A visionary sees it as an opportunity. With a diverse background in a range of industries. Tom Ling is a true visionary who loves nothing more than being faced with a challenge. Knowing that from these moments of seeming obstacles come great discoveries, his passion for creativity has resulted in innovative approaches to print and mail, online, and multichannel marketing in every field he has been a part of. whether in software and technology, the wine and spirits industry, or his expertise in techniques for lead generation. Ling knows that preparation and the right strategy are crucial to business success, and he brings his years of experience, marketing innovation, and the wisdom imparted by his mentors and influencers to focus on his newest project, developing the patents he and his cofounder Peter Norton received for cutting-edge web form abandonment solutions at MOV-ology. Ling’s experience with business development and online and offline marketing and advertising have positioned him for success with this newest endeavor. Outside of his passion for new ideas. Ling is a supporter of numerous charities, from the Boy Scouts of America to the American Cancer Society. When he’s not changing the landscape of modern advertising, you can find him running a marathon or spending time with his family.


Peter Norton

CIO & Co-Founder

Peter's experience over the past 15 years has taken him from small, grassroots start-ups to leading Fortune 500 companies and now most recently, a patent(s) holder. A true entrepreneur and geek at heart, Peter can quickly assess the needs of end users from concept to execution, making him a vital asset to business development. Wearing many hats throughout his career, Peter's well-rounded depth of business knowledge has contributed to his success in everything from increasing revenue for partner companies, starting his own business to speaking engagements and panel discussions on a global platform. Peter’s history as a contributor to sales, marketing, development, and operations processes provided the background for his current focus, strategizing ways to revolutionize remarketing tactics and generate leads. Along with his MOV-ology co-founder Tom Ling, Peter is actively developing their recently issued patents in Web Form Abandonment (US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838). These unique tools will help marketers boost ROIs on their efforts, recovering otherwise lost revenue. When Not at work you will find him at his kids sports fields or shuttling around lost animals!


Melissa Fitzsimmons

Client Success Manager

Melissa brings a broad knowledge of marketing and project management to her role as Client Success Manager. A Southern California native, Melissa graduated from Cal Poly San Luis Obispo with a Business Administration degree and a concentration in marketing. This comprehensive understanding of both the economic and personal sides of businesses has helped her drive success on every project she works on. Her experience strategizing remarketing efforts and maximizing results helps her serve each of Mov-ology’s clients with an individual and data-driven approach.


Jessica Medina

Director of Sales and Marketing

Jessica is a senior level professional with over a decade of experience focusing on business-to-business sales, marketing, and development. With her technical knowledge, Jessica develops data-driven solutions to measure, improve, and retain customers for her clients. Jessica’s knowledge and attitude have helped her successfully develop and implement training systems for sales executives, managers, and related team members at a number of companies to promote a well-rounded and thorough approach to overall success.


John O'Conner

Sr. Director of Development

Entrepreneur. Engineer. Educator. John O'Connor is a seasoned software architect, entrepreneur, and college professor, and drives the technical vision at Movology. A veteran startup founder with 15 years in the industry, John uses his unique blend of technical expertise and business acumen to deliver impossible software in impossible time frames. An industry polyglot and software enthusiast, John has architected, designed, and built a broad spectrum of applications, from spacecraft communications systems for NASA to mobile apps that are used in by millions of people every day. At Movology he's responsible for bringing the impossible visionary ideas of the company to life, and along the way pushing the boundaries of the business automation industry to the bleeding edge.


Ryan Carandang

Creative Wizard

Ryan Carandang is a seasoned professional who is passionate and dedicated to his craft. For over 15 years, he has gained experience in a wide variety of mediums from traditional production to advanced digital design. Ryan has excelled as a leader by directing designers, artists, photographers, and other creatives who trust his knowledge and expertise. Not only is he an outstanding leader, his continuous thirst for learning keep his ideas current and his skills sharp and can contribute at every level of the creative process.

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